Story-driven work

Case Studies

From research to concept to delivery — the thinking behind the marks.

Brand Identity · 2024

A hand-drawn identity for a luxury interior studio

Aurelia came to us with a generic wordmark and no system. We built a complete, hand-crafted identity rooted in the golden ratio and warm materiality.

Aurelia Interiors
Aurelia Interiors
Research

Two weeks of market and competitor immersion revealed an over-saturated field of thin, forgettable serifs. Aurelia needed warmth with authority.

Concept

We sketched 40+ monogram directions by hand, converging on an 'A' formed from two interlocking arches — a nod to architecture and continuity.

Delivery

The final system spans logo, a custom colour palette, stationery, signage and a 46-page guideline. Recognition in their category has measurably risen.

+62%

Brand recall (survey)

46

Guideline pages

3 wks

From brief to launch

Presentation · 2024

An investor deck that closed a Series A

A dense 60-slide research deck reforged into a 22-slide cinematic narrative that raised the room's confidence.

Vertex Labs
Vertex Labs
Research

We audited the founder's story and stripped everything that didn't move the raise forward.

Concept

A single visual language — mono type, one accent, generous space — carried the narrative from problem to ask.

Delivery

An editable master template let the team iterate live. The round closed within the quarter.

22

Final slides (from 60)

1

Round closed

100%

Editable template

AI to Vector · 2024

Rescuing a 30-year-old logo from a blurry JPG

Atlas had lost their source files. We hand-redrew their heritage mark to razor-sharp vectors, Pantone-matched for signage.

Atlas Manufacturing
Atlas Manufacturing
Research

We studied every surviving artefact — old letterheads, a faded sign, a business card — to reconstruct true proportions.

Concept

Each curve was redrawn by hand, not auto-traced, preserving the character of the original while perfecting the geometry.

Delivery

Print-ready vectors, Pantone specs and a full file library — future-proofed for the next 30 years.

48h

Turnaround

100%

Hand redrawn

∞

Scalable forever

Your brand, next.

Start a Project